Each year, we are strengthening our commitment and growing our involvement in the fight against marine and coastal pollution. Here in the UK, and worldwide, we aim to engage our employees, businesses and local communities alike in the initiative, by encouraging them to become the ‘guardians of the ocean’.
The long-term goal of this worldwide initiative is to lead by action, inspire and engage others to limit the impact of ground pollution and to collect waste on the coasts and riverbanks, and also to identify solutions that can be implemented in the areas of collection. The employees create their own collection activities, partner with local authorities, NGOs, associations or join existing beach clean-up activities.
Since its launch in June 2017, nearly 100 waste collection operations have been recorded in 15 countries involving almost 2,300 ocean guardians. Together, we have prevented 70 tonnes of waste from reaching the oceans!