22 JULY 2026

Pack to the Future Conference

Loughborough University, United Kingdom
From 22/07/2026 09:00:00 to 22/07/2026 16:30:00 local time

  • The Pack to the Future Conference will take place on 22 July at Loughborough University, bringing together industry experts to explore the theme ‘Sustainable Packaging: Is It All It’s Cracked Up to Be?’ The conference promises a thought-provoking day of discussion and debate, examining what sustainability in packaging truly delivers. Attendees will have the opportunity to explore the realities behind the rhetoric, separating ambition from practicality, myths from measurable impact, and industry hype from solutions that genuinely work.

     

    Dr Adam Read MBE, Chief Sustainability and External Affairs Officer for SUEZ in the UK, will lead a session focused on delivering circular materials, circular solutions, and a circular economy. Drawing on industry experience and practical examples, the session will challenge common misconceptions around circularity and sustainability, offering insights into what is required to achieve meaningful environmental outcomes and create packaging systems that deliver real-world impact.

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