Trust matters – in good times and bad
Who do you trust in a crisis? It’s a question we answer instinctively as we think of friends and family. Amid the coronavirus pandemic, that same question has been asked ever more increasingly in respect to companies, government and other institutions.
Some have fared better than others in this most serious test of trust. International research before COVID-19 struck showed that businesses, government, the media and even NGOs (non-government organisations) were not trusted by a majority of people.