Trust matters – in good times and bad

Blog from Dr Tracey Leghorn, Chief Human Resources Officer for SUEZ recycling and recovery UK

Who do you trust in a crisis? It’s a question we answer instinctively as we think of friends and family. Amid the coronavirus pandemic, that same question has been asked ever more increasingly in respect to companies, government and other institutions.

Some have fared better than others in this most serious test of trust. International research before COVID-19 struck showed that businesses, government, the media and even NGOs (non-government organisations) were not trusted by a majority of people.