The mission: Improve waste segregation across the stadium while reducing litter and contamination during match days

Exeter Chiefs wanted to enhance waste segregation at Sandy Park Stadium alongside the reduction of litter and contamination during match days. Previously, limited segregation, unclear waste streams and inconsistent signage led to most waste being collected as general rubbish. All these led to increased contamination and limited recycling opportunities. The goal was to create a clearer, more structured system that would enable fans and staff to dispose of waste correctly, reduce landfill waste and support the club’s environmental commitments.

Our solution: A practical recycling system supported by education, engagement and on-site support

To achieve this, 12 colour-coded recycling stations were installed throughout key areas of the stadium. Each station supported separation of dry mixed recycling, food waste and general waste. Clear signage and consistent labelling helped guide correct disposal, while education efforts included a short recycling video shown before and during matches. On several match days, a team of DCW staff actively supported waste segregation and engaged with fans. Regular waste audits ensured ongoing performance monitoring and continuous improvement.


Beyond environmental efforts, the partnership contributed to Exeter Chiefs’ community engagement through the Engaged 16 programme (formerly the HITZ programme), delivering employability workshops and practical work placements to young people.


The results: Reduced general waste, improved segregation and a more effective match-day system

12.5%

decrease in general waste

13%

recycling capacity improvement

100%

improvement in Engaged 16 participants' soft skills

The initiatives produced measurable environmental and social outcomes with general waste volumes decreasing by 12.5% and increasing recycling capacity by 13%. This reduced landfill contributions significantly and helped improved segregation across the stadium. Stands were visibly cleaner with more consistent recycling on match days.


The Engaged 16 programme supported eight young people through practical workshops and work site experience, with all participants reporting improved confidence and employability skills. Several also obtained manual handling certifications to enhance job readiness.


The partnership continues to evolve, with plans to further strengthen the waste management system and increase community engagement and opportunities.


Working with DCW over the past 18 months, we have delivered several improvements, as well as a real educational approach to our supporters here at Sandy Park on a matchday. At the same time, engaging staff and contractors has been equally important in helping us deliver our environmental objectives.
Mark Isaacs , Director of Stadium Operations, Exeter Chiefs