Engaging employees with a purpose

Among the many issues thrown into stark reality by the coronavirus pandemic, one stands out for business – the importance of purpose.

Leaders and businesses with a sense of purpose seem more relevant now. Companies and employees that share a common purpose are also more effective. And they’re needed more than ever as we face up to our most formidable challenges – from the climate crisis and economic recovery to social exclusion and inequality, and deteriorating mental health arising from the pressures of the last year.