We must build momentum beyond plastics

About this time last year I wrote a piece for RWW named ‘clutching at straws’, where I was surprised by the level of anti-plastic feeling at bars and restaurants around in Pathos, Cyprus which on reflection was a good thing. But it also got me thinking about whether as a society we were really focusing on the biggest issues of the day, namely ensuring Extended Producer Responsibility is designed correctly and is able to actively encourage designers to think about reuse and recycling when creating new packaging.